While it has been said that getting noticed, even if it is negative press, is what publicity is all about; however, that is not desirable as a general rule. What might work for the Bad Boy Bail Bonds organization typically backfires if attempted in normal customer service industries. So what is PR? What is it not? Public Relations is not paid advertising. Rather, it is public notice mentioning your organization in a favorable light.

I purchased the book Public Relations for DUMMIES as a refresher and reference, primarily because one of my mentors, Ilise Benum of Marketing-Mentor, wrote a portion of it, who came through a reference in a workshop taught by The Communicatrix, Colleen Wainwright. [Try visiting their links; both of these ladies have their heads on straight!] I got it from Amazon; you may find the book helpful, as well.