During the "off-season", Santa needs to identify areas of improvement for the coming season, and then go to wrok on polishing the presence and presentation of the persona of Santa. One really good way is to attend local, regional, and national gatherings. Those who are able to attend Celebrate Santa 2009 Convention in Gatinburg have many opportunities available.

There are vendors offering all sorts of items to support Santa during the season as well as year-round. From the suit, accessories, and casual year-round wear for Santa to Mrs. Claus's and Elf's costume needs are avaialable for window shopping and for purchase. The appearance of Santa is really important, from the beard, belt, boots, novelties to hand out to children. Equally important are such intangibles as the 'twinkle in the eye', Santa's caring personality, and listening skills. There is more to being Santa than putting on the suit and sitting in the chair for photos. Additionally, the monologues or the stories he tells make a difference as well. In conclusion, one of the best things a Santa can do to improve himself is to attend local, regional, and national gatherings. Celebrate Santa 2009 Convention is one of the best opportunities for those who are able to go.