If anyone has ever mentioned to you that you should have a blog, do you ask for more information? Should every Santa have a blog? In order to decide IF you should have a blog or not, it helps knowing how and why blogs came about. While Wikipedia is peer-published; nevertheless, it's article on Blog Marketing is interesting: "Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic."

Blogs are webpages

Just like any other web page, a blog loads a web page from a host server through your connection server to your browser. It is a different kind of web page; visitors can and are encouraged to leave comments. It resembles a forum or bulletin board where the owner creates a new entry at the top of a long page, with all previous entries below in descending date order. Each blog entry can have interactive comments from the visitor.

Blogs are not usually "home pages"

Home pages are the landing page of a web site, which customarily has the structure: http://www.domain-name.com. Usually, a web page is pretty static, with content that changes periodically; however, not dynamically. As Word Press and other BLOG software have become more sophisticated, the differences are blurring somewhat.

Blogs Work Well for Marketing

"Blogs are published as two-way conversations that are more personal than web sites and are humanized by the voice of the very human blog publisher who is generally the one actually publishing content and responding feedback from readers." http://en.wikipedia.org/wiki/Blog_marketing.

If each Santa examines the idea of blogs, then each can decide whether to blog or not to blog. If the goal is to market Santa's services, then a blog is a natural tool to use. It is really easy to do, as well, with the advent of free blog sites from BLOGGER (BlogSpot by Google) and WordPress.COM.